Compass is the fastest-growing and largest independently owned brokerage in the country. Spanning over 300 offices in over 130 cities across the country, Compass has a swiftly expanding network of over 17,000 agents. Enabled with the innovative mindset of a startup and the sophistication of an exclusive brand, Compass delivers an incomparable and seamless experience to both agents and their clients. In the past year alone, Compass has aided in over 100,000 real estate transactions, totaling over $88 billion dollars. Through cultivating the smartest minds and experienced professionals across technology, design, and— with the highest level of technology, marketing, and business support.
The Luxury Division at Compass was developed to elevate the level of support, enhance the aesthetic of marketing elements, and embolden the presence of exclusive properties. Through the Luxury Division, Compass agents are granted access to an extensive suite of integrated offerings geared toward creating intricate yet impactful exposure for luxury listings within the marketplace. From the preparation, to the promotion, and the ultimate sale of a luxury property, all aspects are curated to meet the standard luxury commands.
Hailing from the worlds of art, fashion, and technology, the marketing and design teams at Compass expertly craft custom campaigns to distinguish Luxury Division properties in the marketplace and catch the eye of target audiences. Key strategies and assets include bespoke property branding, prominent editorial placements, unique advertising opportunities, and innovative high-end marketing collateral.
Following an in-depth and studied exploration of a luxury property by Compass' marketing and design teams, individualized property branding includes the development of custom logos, proposed names, editorial imagery, unique messaging, and overall identity for a luxury property to distinguish it within the marketplace.
Outlining a specialized advertising campaign for both print and digital opportunities in key publications ensures exposure to a targeted audience with meaningful impact. Alongside the advertising campaign, Compass' in-house communications team crafts compelling narratives for luxury properties while proactively securing premium editorial media placements within national and international outlets.
Hand-picked with a discerning consumer in mind, the Luxury Division offers extraordinary marketing collateral and innovative marketing mediums for luxury properties. From unique brochures and sophisticated websites to elegant coffee table books and thoughtful gifts, all luxury marketing elements are produced with the highest grade materials for a lasting impression.
Developing a precise yet comprehensive outreach plan is integral to guiding the tailored sales and marketing efforts of each property within the Luxury Division. Through utilizing Compass’ proprietary technology, extensive contact lists, and partnerships with aligned brands, luxury properties are observed by the most qualified consumers whose personal interests and lifestyle preferences align with a property’s unique characteristics.
By utilizing our proprietary wealth-mapping strategy, the Luxury Division is able to provide a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
The Compass exclusive luxury prospect lists leverage a curation of highly targeted global affluent consumer profile lists for individualized email announcements highlighting our most unique properties. With a total net-worth value exceeding $500 Billion, the Compass exclusive luxury prospect list includes some of the world’s most affluent contacts.
Through partnering with fellow luxury bands for activations such as launch events and personalized gifting, Compass is able to expose high-end properties to an extended network of affluent consumers in various realms of the luxury industry.
Compass Curated is an extensive communication tool within the Luxury Divison aimed at amplifying the presentation of luxury properties. Through a hand-crafted newsletter, Curated Portfolio, and a specialized periodical, Curated Magazine, luxury listings from across the country are sent to a growing network of top Compass agents, selected external agents with luxury experience, and high-profile clientele.
As the nation's largest independent brokerage with a swiftly growing network of over 15,000 agents nationwide, Compass agents have unprecedented access to connect with leading agents across the country and globe. Regular digital forums on complimentary luxury markets, coordinated regional networking events, and annual national agent retreats give Compass agents the advantage to not only connect with their colleagues both near and far, but also to promote their luxury properties on a more intimate level.
Led by a dedicated, in-house social media team, Compass generates over 29 million impressions annually through five integrated social media platforms. These social media channels are formulated to pair the beautiful aesthetics of luxury properties with compelling content to engaging prospective consumers.